Just a quick reminder to readers and passer by’s. Creativity is a marathon, not a sprint. Marathoners can run in a sprint contest, but sprinters can’t compete in a marathon. Your creativity is best served when you train and practice BEFORE you get called into that dreaded meeting where your boss (or you) have to come up with a creative solution “now.” Just like training, you have to do it as often as possible before you enter an event. Not the day of.

*note: this “sprint” idea is why so many business’ are failing.